Welcome to Yellow-Search.net
Until recently, Internet-averse business owners could get by without an on-line presence. But now, most businesses cannot afford the cost of not being found on-line.
Customers are going on-line as their primary way to find goods and services, so if your business cannot be found on-line, most new sales will be lost to on-line advertisers. Prominence in "local" on-line search results and web directories is becoming increasingly important each day.
Local search and global web search have a lot in common, but there are major differences. Local search relies on categories more than keywords, and the position of your listing in local search results is often dependent on the distance from your business's location to the center of your city, town or zip code. Local search results contain customer ratings and reviews: Any negative comments are there for everyone to see.
Web search in the US is dominated by the "Big 3" (Google, Yahoo and Microsoft). Smaller, regional and market niche directories play an important role in local search, in addition to Superpages.com and it's rivals, and the Big 3's Maps and Local offerings.